• Spritz Marketing & PR

Jeroboams announces new appointment – Alex Turnbull

Updated: Feb 3, 2021

Jeroboams, London’s Local Wine Merchant, has appointed Alex Turnbull to the position of Private Sales Manager with effect from 4th January 2021. This a newly created role for the wine merchant where private sales have increased by 12% year on year.

Alex Turnbull | Jeraboams Private Sales Manager
Alex Turnbull | Jeraboams Private Sales Manager

Turnbull joins the business from a senior sales role at Justerini & Brooks and prior to that he worked for, then managed, the Edinburgh branch of WoodWinters Wines and Whiskies.

Jeroboams CEO Matt Tipping notes, “Alex will be joining Jeroboams at a really exciting time in our business. Despite the challenges and pressure of 2020, our company has seen strong sales growth in our shops, through our new website and particularly in our Private Client business. The relationships our team has fostered over the year have strengthened and grown, with many of our regular shoppers converting into the personalised service that we offer including advice on particular wines and spirits, En Primeur offers, storage and investment. Alex’s six years’ experience in a similar role will ensure that this department is best-placed to continue growing with the increased demand.”

Turnbull adds “This is a fantastic role and I’m really looking forward to working with the team at Jeroboams. Their portfolio is diverse and exciting and their reputation as one of the finest merchants in London is undisputed. I can’t wait to work with the team to enhance the Jeroboams Private Client service and offering, ensuring continued growth in such a key part of the Jeroboams business.”

“Alex has a thorough understanding of the fine wine market, with exceptional knowledge of Burgundy, Bordeaux and Germany and his appointment adds further depth to our team,” adds Tipping. “His knowledge and experience of selling ultra-premium whisky bottlings is an area that is increasingly important within our portfolio. Alex will be leading the 5-strong team that includes Xavier Hornblow, David Standfield, Luke Cianfarani and Henry Chambers.” Turnbull holds the WSET Diploma and is also a freeman of the City of London with The Worshipful Company of Vintners.

Following on from the national lockdown news on the 4th of January, Jeroboams confirms that in line with government guidelines they will continue to trade through lockdown (with minor changes to opening hours to ensure that teams can work safely within one location). The Jeroboams website continues to accept orders with the recently launched 2019 Burgundy campaign currently available via the website for the first time.


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Notes to Editors:

  • Founded in 1985 by Peter Rich, Jeroboams began in retail, offering an extensive and exciting selection of fine wines and champagnes complemented by a unique selection of specialist cheeses and charcuterie. The aim is to continually exceed the customer’s high expectations. Jeroboams now proudly operates seven specialist wine shops plus its flagship food and wine outlet, all based in London’s central boroughs.

  • Jeroboams are proud to be a part of the modern fabric of London, a local wine merchant retaining the values of the great city and working within its unique communities.

  • The famous green shops are the heartbeat and the heritage, and they are key to Jeroboams being seen as ‘London’s local wine merchant’. Fusing traditional wine savoir-faire with a modern approach to design, service and presentation each shop is at the heart of its own local London community.

  • Jeroboams has a highly successful history of procuring and selling an extensive range of wines. The group pride themselves on an ability to find the most interesting wine, covering an extensive range, sourced at the most competitive price, to meet the ever-changing tastes and demands of the customer.

  • The Private Sales team and Buyers are the driving force behind the Jeroboams Fine Wine Department. Their goal is to source the customer’s perfect case of wine in terms of taste and price. If you can’t find the wine you’re after, you can be sure they can, and they’ll deliver it in perfect condition.

  • In 2018, Jeroboams Trade became the new name for the distribution arm of the Jeroboams Group. Formerly Laytons Wine Merchants, Jeroboams Trade is a wholesale business providing on-trade and corporate customers their portfolio of fine wines and spirits. Laytons Wine Merchants will continue, but only as an importing agency.

  • 2018 – Jeroboams received the Drinks Retailing Award for Small Chain of the Year with the judges citing “2017 was a year of reinvention for Jeroboams, which refurbished all six stores to stunning effect. The new-look stores perfectly cater to the modern consumer but have lost none of their charm or essential character.”

  • 2018 - two new shops were added to the portfolio at High Street Kensington and Muswell Hill

  • 2020 – new website launched