GLENELLY EVOLVES ITS BRAND LOOK WITH NEW LOGO, NEW PACKAGING
& THE LAUNCH OF NEW VINTAGES
December 14, 2016
FOR IMMEDIATE RELEASE: LONDON 29th September 2016
May de Lencquesaing started a new adventure on South African soil in 2003 at the age of 78: Glenelly Estate was reborn. Today, 13 years later, alongside her two grandsons Nicolas Bureau and Arthur de Lencquesaing, the 8th generation of vintners and wine producers, they are reshaping what was already a great success. With her unique experience and vision, with the support of the winemaker Luke O’Cuinneagain and viticulturalist Heinrich Louw, Glenelly is moving forward.
This week has seen the team host a series of lunches in London to present the new vintages of Glenelly’s three tiers of wines. Along with this, they have taken the opportunity to refresh the brand, creating a clearer, more distinctive identity that better conveys the three key elements that define its award-winning wines: power, elegance and balance.
A NEW LOGO AND WINE PACKAGING
The main elements of the original Glenelly logo remain, but in the form of a classic 19th century illustration of an elegant French lady riding side saddle on a powerful South African rhino. The floating and fragile glass in her hand, creates a surprising contrast, a symbol of unique balance.
An embossed stamp now appears on all wine labels, carrying with it nearly 250 years of the family’s involvement in the wine industry. Specific pantone colours of red, orange and brown are the new corporate colours, chosen to symbolize three key elements; the sun, the soil and the wine. All the labels now have a more distinctive feel, befitting of Glenelly’s heritage, incorporating embossing, high bold and gold foiling on premium quality paper.
GLENELLY’S THREE TIERS OF WINES
The Glass Collection range
The name and concept of the range remain the same. They are aimed at expressing each grape variety and vinified to be drunk young. They are single varietal wines, with a great expression of the terroir and vintage.
The new label incorporates a series of glasses illustrated in the same style as the logo, giving a sense of a collection instead of a single glass on the previous labels. A stronger differentiation between the red and the white wines has been achieved with the use of different colours for the stripes on the labels and the capsules. The back labels distinctively communicate the aromas of each wine using a series of illustrations, and all bottles are under screwcap.
The Estate Reserve range
Estate Reserve is the new name for the previous Grand Vin range and they are the signature wines of the estate, with long ageing potential. The label depicts a panoramic landscape view of Glenelly to convey a real sense of place and focus on terroir and provenance. The capsules are embossed, red for the blend and yellow for the Chardonnay.
The Lady May
The name and concept of the Estate’s flagship Cabernet remains the same, named in honour of Glenelly’s Grande Dame and made from a single vineyard. However, the wine’s new packaging has a stronger identity, incorporating gold foiling on a dark brown background with the handwriting of May de Lencquesaing. The capsule is gold tin and embossed.
New wines being launched:
Glass Collection Cabernet Franc 2014 £12.50
Glass Collection new vintages - £12.50:
Glass Collection Unoaked Chardonnay 2015
Glass Collection Cabernet Sauvignon 2014
Glass Collection Syrah 2014
Glass Collection Merlot 2014
Estate Reserve new vintages - £16.50:
Estate Reserve Chardonnay 2014
Estate Reserve Red 2011
Launched in March 2017 - £28.75:
Lady May 2012
For images, samples and interviews, please contact firstname.lastname@example.org or email@example.com
Address: Glenelly Estate, Lelie Street, Idas Valley, Stellenbosch 7600 - Tel: 021 809 6440