Sogevinus Fine Wines
Honouring five centuries of wine
Objectives for client
Looking for support in an increasingly competitive UK market
Sogevinus Fine Wines is a privately-owned company and brings together five major brands including the oldest Port Wine House (Kopke), the best-selling Port Wine brand in Portugal (Velhotes) and the most visited cellar in Portugal with approximately 250,000 visitors annually (Cálem). In addition to these brands, the group also includes Burmester and Barros, which together represent five centuries of wine. As well as securing worldwide recognition for Port production, Sogevinus has been making DOC Douro wines of exceptional quality since 2006. With a strong international position and through maintaining the wisdom of generations as well as applying the high standards of quality, DOC Douro Sogevinus wines are acclaimed by critics and specialist publications at an international level. With 360ha of vines spread over three estates (Quinta do Bairro, Quinta de São Luiz and Quinta do Arnozelo), Sogevinus is committed to sustainable practices that seek to preserve a unique terroir in the world, the birthplace of their wines.
We started working with Sogevinus and three of their brands, Kopke, Cálem and Barros, in February 2019 as they were looking for support in an increasingly competitive UK market. We work to increase awareness of the brands, and especially their expertise on tawny, white and Colheita Ports. While our work is mainly B2B, we are also always looking out for great opportunities to show off these brands in consumer and lifestyle magazines. We facilitate press trips, events in the UK, sampling and much more. We advise on UK marketing strategy including advertising spend and external events and partnerships.
Why we love working with them:
The team at Sogevinus is dynamic and not afraid to try new techniques to make new, better and more interesting wines. While they respect the traditional ethos of those who have been making wines in this region for centuries, it is important for them to experiment and be brave and here at Spritz we respect that attitude!
"Astrid Lewis and Elizabeth Cook of Spritz Marketing & PR have been working with us in the UK for one year now and we have found them to be professional and efficient. Their programme with us spans a wide range of activities from translations to sampling; bespoke and generic press and trade events; competitions entries and sampling to market as well as marketing and channel strategy. Both Astrid and Elizabeth have a great attention for detail and they have really helped improve our relationships with key press across the industry - we are delighted with the results of our campaign in the UK so far.”
Ana Pereira PR & Communications Manager, Sogevinus
Start your journey with us here, today
We work with a variety of clients with very differing needs, depending on what stage their business is at, and what they want to achieve. Marketing & PR support doesn’t need to mean big budgets. From small things big things grow, so get in touch and see how we can help you. We can do as much or as little as you need, always ensuring we are reaching your objectives.
Some examples include:
Media contacts and liaison
Maintaining a full image bank for ongoing press queries
Distributing press releases
Sampling to key press including seasonal themed press drops
Reporting and evaluation
Once you know you want our help, call us for a confidential discussion on your Marketing & PR needs and we can discuss the best package for your business.